TikTok For Business

In this article, we will cover:

• What’s New?
• How to add a TikTok Branded feed
• How to add a TikTok Mentioned feed
• How to edit the label on a TikTok feed
• How to delete a TikTok feed
• How to pause/unpause a TikTok feed
• Important Technical Notes
• FAQ
  • Account & Integration
  • Content & Usage
  • Reporting

TikTok for Business brings your brand and tagged content directly to your Board automatically. This integration allows you to spend less time searching for User Generated Content (UGC) and more time engaging with your community.

What’s New?

Our upgraded TikTok for Business integration (look for the white TikTok icon) streamlines your workflow by combining your existing Branded content with brand-new Mention discovery.

While the legacy version focused on your own posts, this enhanced integration automatically surfaces content whenever a creator tags your brand in a video caption or description. These posts now flow directly into your Content Board. This eliminates the need for manual searching and ensures you never miss a community moment.

Note: If you are using our legacy TikTok integration (black icon), your existing feeds will remain active. However, to access Mention discovery and future feature updates, you will need to connect via the new TikTok for Business (white icon) flow.

How to add a TikTok Branded feed

1. Go to your Board
2. Click on the white TikTok icon under Content Panel. 
   • Note: If you only see a black icon, please contact Support or your CSM to enable the latest version.
3. Click on Brand Content
4. Select your account from the dropdown or add your account.  

   • Note: If you are moving from the legacy version, you must click Add Account for the new Business features and any new feeds.  In accounts, you will see both icons displayed.
      

     

5. Leave ticked or unticked if you want manual moderation or auto-moderation on
6. Click Add Social Feed

How to add a TikTok Mentioned feed

1. Go to your Board
2. Click on the white TikTok icon under Content Panel. 
   • Note: If you only see a black icon, please contact Support or your CSM to enable the latest version.
3. Select your account from the dropdown or add your account.  
   • Note: If you are moving from the legacy version, you must click Add Account for the new Business features and any new feeds.  In accounts, you will see both icons displayed.
4. Leave ticked or unticked if you want manual moderation or auto-moderation on
5. Click Add Social Feed

How to edit the label on a TikTok feed

By default, the feed label is your page or group name. You can rename this to stay organized, especially if you manage multiple brands.

1. Go to the feed you would like to edit
2. Click on the Settings cog
3. Click on Edit Name
4. Rename the feed to what you would like it to be 
5. Click on the checkmark to confirm or the x to cancel
6. Your feed should be renamed

How to delete a TikTok feed

1. Go to the feed you would like to delete
2. Click on the Settings cog
3. Click on Remove Feed
4. A pop-up notification will appear with Are you sure? All content on this social feed will be deleted and cannot be recovered. Re-adding the exact feed will not recover these posts.  You will be presented with two buttons - No, Keep Feed or Yes, Delete Feed
5. The feed should disappear if you pressed Yes, Delete Feed

How to pause/unpause a TikTok feed

You can pause or unpause your TikTok feed if you don't want to ingest content or want to restart ingesting content.

To Pause the feed:

1. Go to the feed you would like to pause 
2. Click on the pause icon to pause the feed or you can go onto the settings cog and click Pause Feed
3. A popup box will say Are you sure? All content on this social feed will be paused and no new content will be ingested until its is un-paused
4. Click on Yes, Pause Feed
5. This will Pause the feed

To Unpause the feed:

1. Go to the feed you would like to unpause
2. Click on the Play icon to unpause the feed or you can go onto the settings cog and click unpause Feed
3. This will unpause the feed