Advanced Analytics

In this article, we will cover:

• Overview
• What's included in Advanced Analytics
  • Churn prediction
  • Benchmarking
  • Next purchase prediction
• Getting started
• Things to keep in mind

Overview

Advanced Analytics is an add-on to TrueLoyal Rewards. Rewards collects your members' purchases, points and activity, and Advanced Analytics reads that data to show you who to focus on and how your program compares with others in your industry. You can then act on it using the campaigns and rules you already use in the Admin Console.

What's included in Advanced Analytics

Churn prediction

Churn prediction gives every buying member a Churn Status (High Risk, Low Risk, Churned or Not Available) that refreshes every week. You can use it to filter your members, build campaign audiences and set up rules, so you can reach members who are starting to drift away while they are still buying.

You can find out more in our Churn Prediction article.

Benchmarking

Benchmarking gives your program a Loyalty Health Score out of 100 and compares eight key measures with programs in your industry. It also points out the area with the most room to grow, so you know where to focus next.

You can find out more in our Benchmarking article.

Next purchase prediction

Next purchase prediction is coming soon. It will show which members are likely to buy again and when, so you can plan your campaigns around it.

Getting started

If you would like to add Advanced Analytics to your program, please reach out to your account team. Churn prediction and Benchmarking are both set up for you, so there is nothing you need to configure yourself.

Please note that churn prediction is available for programs where members earn points by making purchases, either online or by scanning receipts, and Benchmarking needs at least three months of program history.

Things to keep in mind

Advanced Analytics shows you where to look and who to focus on, but it doesn't take action on its own. You decide who to target and what to send, and if you would like to measure the impact of a campaign, you can hold back a small group of members by hand and compare the results.

If you have any questions or concerns regarding Advanced Analytics, please don't hesitate to contact Technical Support at support@trueloyal.com.